Promotional Email — Business Intelligence Feature

Goal: Drive awareness and adoption of Lightyear’s business intelligence capabilities by highlighting value and encouraging product exploration.

My Role & Approach:

  • Focused messaging on business outcomes (efficiency, profitability, insights) rather than technical features

  • Designed the layout to mimic a product showcase, using visuals to reinforce credibility

  • Included a strong, clear CTA to guide users toward discovery

Outcome / Insight:
This project emphasized how pairing product visuals with benefit-driven messaging can make complex tools feel accessible and compelling.

Product Update Email - Feature Release

Goal: Communicate a critical system update and ensure dealership teams were prepared for upcoming changes while minimizing disruption.

My Role & Approach:

  • Partnered with product to translate technical updates into clear, customer-facing messaging

  • Structured the email to prioritize urgency while keeping instructions clear and digestible

  • Used hierarchy (headlines, bold sections, bullets) to guide readers through updates quickly

Outcome / Insight:
This email reinforced the importance of clarity in operational communications — especially when timing and compliance are critical.

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